What this suffix does
The suffix -ive creates adjectives that indicate something "tends to" or "is capable of" performing an action. From "create" you get "creative"; from "act" you get "active"; from "effect" you get "effective".
It does not mean the action is always happening — it signals a tendency, capacity or inclination. An active person is someone who tends to be in motion.
The Spanish speaker advantage: -ive = -ivo
This suffix is another gift for Spanish speakers: it almost always corresponds to -ivo in Spanish.
creative = creativo
active = activo
effective = efectivo
positive = positivo
negative = negativo
The vast majority of -ive words have a Spanish -ivo cognate. If you see an unknown -ive word, strip the suffix, think of the root, and try adding -ivo in Spanish. It almost always exists.
-ive adjectives that double as nouns
The same -ive adjective can also function as a noun in certain contexts.
an alternative, an initiative, a representative, an executive.
In these cases English reuses the adjective form directly as a noun, with no change. The same pattern exists in Spanish with -ivo/-iva words.