
"Free" means at no cost OR unrestricted; "available" means accessible, not occupied or busy.
At no cost. Or: without restrictions, at liberty. Also: unoccupied (Are you free tonight?).
The app is completely free. You do not need to pay anything.
Are you free this Saturday? I thought we could go to the market.
Feel free to use the kitchen whenever you want.
Accessible, not occupied, ready to be used or seen. Says nothing about price.
Is this seat available? I need somewhere to sit.
The product will be available in stores starting next month.
I am not available on Tuesday afternoons. I have a standing meeting.
Common mistake
Trick to remember it
Quick rule
Did you know?
"Free" is one of the most powerful words in marketing. Neuromarketing studies show the human brain reacts irrationally positively to the word "free", even when the value of the free product is minimal. Dan Ariely demonstrated this in "Predictably Irrational": people prefer a free lower-quality product over a paid higher-quality one, even when the paid option is a better economic deal. The word "free" activates reward centers in the brain in a way "available" never could.
Exercise 1 · Pick the right one
Are you _____ this evening? I thought we could go for dinner.
Exercise 2 · Pick the right one
The app is completely _____. You don't have to pay anything to download it.
Exercise 3 · Form the word
"Choose" is to select deliberately and thoughtfully; "pick" is to select quickly and informally.
"Expect" is to anticipate something mentally; "wait" is to remain somewhere until something happens.
"Let" is to permit casually or personally; "allow" is to permit formally or with authority.
"Above" is at a higher level without contact; "over" implies covering, movement, or crossing.
Bryan López
Founder of SpeakUP Academy